Research strategy in research methodology

Introduction Applied biometrics plays a key role in the development of research strategies.

Research strategy in research methodology

Data analysis techniques and research ethics Research designs and research ethics Each type of research design that you can use to guide your dissertation has unique ethical challenges.

These types of research design include quantitative research designsqualitative research designs and mixed methods research designs. The impact of each of these types of research design on research ethics is discussed in turn: Quantitative research design Compared with qualitative research designs, the more structured and well-defined characteristics of quantitative research designs allow researchers to plan much of the research process before it starts.

Even during the research process, there tends to be relatively little drift from these plans. From an ethical perspective, this makes it easier to: This is the case whether your dissertation involves experimental or non-experimental research. In the case of non-experimental research, this can often mean that instead of having to submit an Ethics Proposal to an Ethics Committee, you may only have to convince your supervisor that you have addressed any potential ethical challenges you expect to face.

Research strategy in research methodology

This will save you time. However, if you are conducting experimental research, especially involving human subjects, there is a greater likelihood that you will need to submit an Ethics Proposal to an Ethics Committee, which can slow down the research process.

Despite this, the pre-planned and procedural nature of quantitative research designs does make it easier to understand what ethical challenges you may face, which avoids potential ethical issues arising during the research process that may affect the way you can analyse and present your data.

Qualitative research design Qualitative research designs tend to be more evolutionary in nature when compared with quantitative research designs. For example, data collected during the research process can influence the choice of research methods in subsequent phases of a qualitative research design.

As a result, it is often only during the research process that potential ethical issues that may be faced in the next phase of a research project become clear. This can make it harder to: If your research involves a controversial practices e.

However, Ethics Committees are increasingly recognising the evolutionary nature of qualitative research designs and the potential ethical uncertainties they sometimes create. For the most part, you should be able to recognise most of the potential ethical scenarios you may face during the research process and propose in advance how you would overcome these.

Mixed methods research design If you are using a mixed methods research design, you will need to take into account the ethical challenges inherent in quantitative and qualitative research designs. After all, you will be using both qualitative and quantitative research methods. To some extent, this may put a greater burden on your dissertation, slowing down the research process, especially if you need to conduct a qualitative research phase e.

Whilst quantitative, qualitative and mixed methods research designs all present ethical challenges, most are easily overcome.

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Even when using mixed methods research designs, you should be able to recognise different ethical scenarios; that is, different ethical issues you would face if using one research method before another, or one research method in conjunction with another. Recognising the basic ethical principles that dissertations should adhere to is a good starting point [see the article: Principles of research ethics ].

Research methods and research ethics The potential ethical issues raised by different research methods not only differ from one type of research method to the next e. To illustrate some of the different ethical issues you will face across research methods, we discuss surveys and structured interviewsobservation and informal and in-depth interviews.

Each of these research methods is discussed in turn: Surveys and structured interviews By their very nature, surveys and structured interviews have to be designed before the research process starts. In fact, since these two types of research method typically use closed questions where respondents must choose from pre-defined options, most of the potential answers to questions are known in advance.

From an ethical perspective, this makes it easier to get informed consent from respondents because most aspects of the survey and structured interview process are fairly certain.

Before you start the survey or structured interview process, you can clearly explain what you will be asking potential respondents, and even show them the entire research instrument i. This can not only help you achieve informed consent, but also ease the mind of the research participant, minimising the potential for distress, which is an important basic principle of research ethics [see the article: Observation Observation, whether overt or covert, faces additional ethical considerations when compared with the use of surveys and structured interviews.

Covert observation, where participants are unaware that you are conducting research, raises particular ethical issues. However, even when using overt observation, where those individuals being observed know that they are being watched, there are some specific ethical challenges that you need to overcome.

Let's look at overt and covert observation in turn: Overt observation Most research that uses observation as a research method will be overt in nature; that this, the research participants will be aware that you are observing them and should know what you are observing.

In this sense, it should be possible to obtain informed consent from those individuals that you are observing.Qualitative research is defined as research that derives data from observation, interviews, or verbal interactions and focuses on the meanings and interpretations of the participants.

An assessment of research designs in strategic management research: The frequency of threats to internal validity. In D. J. Ketchen & D. D. Bergh (Eds.), Research methodology in strategy and management (Vol. 1, pp. - ). How to choose a research methodology?

MSc Business Information Systems Project 1: Applying Research Methodologies Prof. Dr. Knut Hinkelmann Dr.

Hans Friedrich Witschel What is a research strategy? A research strategy usually has ♦A goal: something it can be used for. There is a vast array of user research methods to choose from, but which method is right for which situation? Many companies are familiar with usability studies, but how are they best complemented with surveys, ethnographic field studies, A/B testing, interviews, or other methods?

HOW TO CHOOSE FROM THE DIFFERENT RESEARCH METHODS* The design is the structure of any scientific work. It gives direction and systematizes the research.

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The method you choose will affect your results and how you conclude the findings. Most scientists are interested in getting reliable observations that can help the understanding.

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RESEARCH STRATEGY