Written by Joel York Choosing the right go-to-market sales model for your SaaS startup can be a make it or break it decision. Choose right and you grow smoothly from seed funding to A round to B round and beyond.
Don't forget to factor in rising costs such as increasing superannuation payments and electricity. For help on setting your break-even point how many sales have to be made before you start making a profit visit our page on calculating your breakeven point, margin and markup.
If you're a service business, the Queensland Government has a useful calculator to determine a realistic hourly rate. How much is the customer prepared to pay? It's important to know what customers think they should be paying for your product or service.
Customers may see extraordinary value from something that isn't expensive to make or deliver.
To set your price to cover costs in this instance may be robbing you of profits. Deciding whether your price will attract bargain hunters, or people looking for quality is part of your marketing strategy and is important to consider.
Market research can help you find out what your customers are prepared to pay. What is the demand and life-cycle of your product?
How long can you sell your products or services at the premium price? For example, leading up to Easter, shops can charge a premium price for Easter eggs, but as soon as Easter has finished the demand is low and the prices drop. And for those in the tourism industry, there are clear peak times and off-peak times which result in different rates.
Does this apply to your industry? If it's a new product, such as new technology, customers will often pay top dollar to be one of the first to own the product — but as soon as it's not considered new, the price will need to drop to attract customers.
This practice is also known as 'price skimming' where businesses maximise their profits by charging a higher price when demand is high, and gradually lower the price over time.
This is a particularly important strategy for products perceived as rare, or high quality.
Are you charging GST? This can sometimes feel like a 10 percent price hike to customers if you suddenly start charging it — so it can be worth charging GST from the beginning even if you're not sure whether you'll reach the threshold.
How much do your competitors charge? It's important to understand what your competitors are charging — and if possible the reasons for their price. The Australian Tax Office provides an app to help you get a feel for what others are charging.
If there is a difference in price, it's important to communicate to customers the reason for the difference such as quality, cost savings, after sales service and experience.
Never assume your competition has got their pricing right. To help you with this process use our marketing plan template. Advice on pricing strategies 'Good research and a good plan helps you make sure your pricing strategy lines up with your target market.Billing information: you will be automatically charged $ every 4 weeks for one year, then $ every 4 weeks thereafter.
You may cancel at any time. Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing. With cost-plus pricing you first add the direct material cost, the direct labor cost and overhead to determine what it costs the company to offer the product or service.
A markup percentage is added to the total cost to determine the selling price. This markup percentage is profit. Cost-Plus Pricing. Cost-plus pricing is the simplest and most intuitive method of setting a price.
A business adds up the total cost of producing an item, tacks on a markup for its profit, and the. Skimming is the opposite pricing strategy to penetration pricing.
With penetration pricing, companies advertise new products at low prices, with modest or nonexistent margins. I've started driving UberX in Sydney as a personal experiment regarding it's viability for me, and done around 44 hours during peak (price surge) times only.