A research on the business strategy of the mcdonalds company

It has been synonymous to what is widely-accepted the fast-food concept. The company operates over thirty one thousand stores all over the world to date. It was one of the first to perfect the concept of fast service in the food industry in its early days of operations in Given that the products of the company are mainly western in character, its operations has also expanded to the Asian region.

A research on the business strategy of the mcdonalds company

There are different environmental factors that affect a business ability to serve its customers. These marketing environmental factors provide opportunities or threats to a particular business. Every company or organization tries to grasp the available opportunities and face the threats that emerge from the environmental forces.

Now there are two types of forces which affect an organization to serve its customers. Macro-Environment What is Macro Environment In this post I would discuss the Macro environmental factors which consist of external forces.

A research on the business strategy of the mcdonalds company

These external factors influence the company marketing strategy in a great length. The external environment forces are uncontrollable and company finds it hard to tackle with the external factors.

The company should to be flexible to adopt the rapid changes in technology, government regulations, and competition in the external microenvironment.

Strategy Management: Mcdonalds

Both micro and macro environment plays vital role in marketing strategies of a company. So all successful companies take these environmental constraints into consideration while formulation, implementation and evaluation of marketing strategy.

Macro Environment Definition All the external factors which are uncontrollable and influence the business strategies and decision making process.

How Macroenvironment Factors Affect Business Strategy Macro-environment consists of demographic environment, economic environment, natural factors, technological factors, political factors and cultural factors.

Let discuss each in detail how they affect business strategy.The company also needs to find a way to add new products without slowing down customer service.


A research on the business strategy of the mcdonalds company

Raise wages for all employees without . Nov 18,  · The company's products include burgers, french fries, and milk shakes. The company was founded in and is based in Shanghai, China. McDonald's (China) Company Limited operates as a subsidiary.

Business Strategy Value for Money McDonald’s aims to lure price sensitive customers with its value for money meals such as the Buffalo Ranch McChicken and the Jalapeño McDouble (Lutz, ). Apart from including healthy products in a menu, McDonalds has also incorporated the concept of CSR in its business activities.

The company has included various healthier options in its menu in addition with nutritional and other health related information to show its concerns for health issues and obesity.

Sample Research Paper on McDonalds McDonalds is one of the major companies in the fast food market. The main encounter facing this company is a severe . McDonald’s Corporation’s business overview from the company’s financial report: "General The Company operates and franchises McDonald’s restaurants, which serve a locally-relevant menu of quality food and beverages sold at various price points in more than countries.

Business Insider Blog: McDonalds Business Analysis